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Advertising Federation of Minnesota's 100th Year Anniversary
2006 marks the 100th Anniversary of the Advertising Federation of Minnesota (Ad Fed).

In its early form, The Ad Fed (first known as the Minneapolis Publicity Club) was created to promote the business and civic value of the Minneapolis area. 100 years later, Ad Fed is celebrating the Twin Cities' market strength and the global impact we have all made through leading brands, creative advertising campaigns and sound business practices.

The Advertising Federation of Minnesota was one of the first organized advertising clubs in the U.S. under the American Advertising Federation (AAF), which formed in 1905 when local advertising clubs across the country realized that to be effective it was imperative that they join together into a unified association.

Through the years, Ad Fed has consistently gathered influential business leaders to promote Minnesota, protect the integrity of the advertising profession, and enhance the quality and effectiveness of marketing communications in general. Ad Fed initiatives have included the promotion of strong creative across disciplines, programming and awards shows, social gatherings, the fight against unfair advertising and ad tax legislation, public service and community development, education relations, professional development, and much more.

Worth Noting: The Advertising Federation of Minnesota was the first club in the nation to form a Vigilance Committee in 1911, protecting public interests and the advertising profession by investigating false or misleading claims and seeking corrective action. The principals established by the committee became the foundation of the nation's first Better Business Bureau. More on this and other nourishing morsels of historical facts await you at our Gala event.

The Gala - March 9, 2006: The centennial celebration will culminate in a gala event on March 9, 2006 with an expected attendance of over 300 of our industry leaders - dedicated to the advances of the business of advertising - a vital and essential part of the American economy and culture. We will showcase an historic timeline featuring the intriguing evolution of the Ad Fed through changing media formats and business conditions, and (more importantly) celebrating the consistently-rich and creamy brands and advertising grown in our fine state over the past 100 years.